Hey Reader, I work with many B2B tech marketers who have this one fear: “I can't create content that will drive sales.” Now, this is faulty thinking for 3 reasons: You haven't been using a proven framework. Your content isn't tailored to your audience's specific needs. You're focusing too much on volume over quality. Even after I explain this, so many people come back to me and say: “But even with a framework, how do I ensure my content turns into cash?”Simple: Conduct in-depth customer...