Hey Reader, A B2B tech client was struggling with organic traffic and revenue. Leadership was skeptical about content marketing. Their words, not mine: "Amazing to see organic still pulls in numbers even though we had a slower month." (Quick ask, I also posted about this on LinkedIn. A quick like and short comment would be appreciated!) I suggested they try my Minimal Viable Content (MVC) strategy. Customer-centric: We dug deep into customer dreams and frustrations. High-impact focus: Quality...
over 1 year ago • 1 min read
Hey Reader, Most successful people share the same handful of things in common: They are disciplined with their time They know how to stay focused on one goal at a time They have mentors and other influential people they can turn to for advice They have mastered one (or multiple) valuable skills But in the B2B tech industry in particular, I have noticed that the most successful people have this 1 habit in common: → Relentless Focus on Customer Understanding (Quick ask: I've shared a post about...
over 1 year ago • 2 min read
Hey Reader, I work with many B2B tech marketers who have this one fear: “I can't create content that will drive sales.” Now, this is faulty thinking for 3 reasons: You haven't been using a proven framework. Your content isn't tailored to your audience's specific needs. You're focusing too much on volume over quality. Even after I explain this, so many people come back to me and say: “But even with a framework, how do I ensure my content turns into cash?”Simple: Conduct in-depth customer...
over 1 year ago • 1 min read
Hey Reader, There are 3 topics I am actively thinking about a lot these days: Topic #1: What makes a good dad I am interested in becoming the best dad I can be because, well, I got a daughter now. And my hope is that over the next 2 years, as I continue to learn more and more, I'll be able to become the best dad in her eyes. I have since bought the book Daily Dad by Ryan Holiday. Def worth a read. Topic #2: Email marketing I first got interested in email a few years ago. Sean Anthony...
over 1 year ago • 1 min read
Hey Reader,In this mail, I am going to show you one simple thing: → How we went from 60,000 to 85,000 clicks in 3 months making $2.2M in revenue. While AI spammers were stressing about the March Google updates I was sipping cocktails by the beach. Ok not really — I had a nasty parasite and felt awful. Had to stay in bed for 2 weeks. Yet my client’s traffic increased by +40%! And they made $2.2M from that traffic. Just from organic content! Because my awesome team delivered on our strategy.The...
over 1 year ago • 1 min read
Hey Reader, Dom here. Today is a beautiful day! TL;DR — In this email, I will teach you: how you can prove that SEO generates revenue (read on to find out how much one client did in 2 months). 7 step tutorial and Loom link below. Proving that your marketing methods work is crucial. Otherwise, nobody will pay you. Or they will stop paying you. And then imagine they pull the budget. You and your family don’t have enough money for your next vacation. Or worse, you gotta eat dry bread. No butter....
over 1 year ago • 2 min read
You've seen the experts on social media, sharing all their secret growth strategies. And yeah, some of that stuff works. But here's the thing about SEO advice: Not everything is true. Many tips are misleading. A waste of time. And money.I’ve been in the SEO & content marketing game for 16+ years now.Started in 2008 and had some successes and many failures.A half dozen bulk-AI content sites that cost me time and energy but had zero results, for example. Or optimizing every single image on a...
over 1 year ago • 1 min read
The biggest mistake people make with their landing pages (and how to fix it, easy). Your landing pages aren’t working. You’re not getting the sales you want, and you’re not sure why. You’re talking about your product, show all the benefits and features, and have an awesome design… But still, visitors are not converting as they should. Sound familiar? Bad landing pages mean wasted ad money, frustrated customers who never convert, and the sinking feeling that all your work is for nothing. Trust...
over 1 year ago • 1 min read
Hey, Reader, 3 days ago Google announced the March 2024 core update, with the goal of enhancing the quality of search results. The primary aim:✅ reward content serves users' needs❌ punish content designed to attract clicks only Google is rewarding content that is👉 VALUABLE👉 INSIGHTFUL👉 HELPFUL Unlike previous updates, the March 2024 update is more complex, involving changes across multiple core systems. In other words, this will probably be a big update! ✅ If you’ve been crafting great...
almost 2 years ago • 1 min read